Home KENYA GOSSIP Ali Kiba vs Sony Music: Do Africans really need big record deals?

Ali Kiba vs Sony Music: Do Africans really need big record deals?

Ali Kiba, Wizkid, Xtatic are afew examples of artists who got major record deals with international companies such as Sony Music Group and they later had to either look for creative ways to release music (which is why Wizkid started releasing music under the moniker S.TA.R.BO.Y), or they let it ruin their career like what happened with Xtatic or they have had to vumilia and find a way to survive until the contract runs its course (Ali Kiba).

Ali Kiba new song Mediocre proof he will never catch up to Diamond Platnumz Ali Kiba is reportedly preparing to call it a day on his engagement with Sony Music and this follows a very familiar pattern for African artists. You see, most African artists operate within a model that can be seen as independent to a lot of foreigners looking in from the outside. They usually start by teaming up with the hottest producers of the day and keep shooting out music and then handling said music’s distribution.

That is how Diamond Platnumz started. That is how Ali Kiba started. that is how most African artists such as Burna Boy did it. Ali Kiba’s wife leaves netizens struggling to catch a glimpse of alleged baby bump(Photos) Ofcourse there are the few, largely West African artists, who get signed to local record labels and they then set about meeting the terms of those labels. This was Wizkid’s story with E.M.E (Empire Mates Entertainment) who was signed on by fellow artist, Banky W. This was the case with MMMG (Trimple M G) and Iyanya. Usually, the great thing about these local record labels, they are just as hungry as their artists and push their music as aggressively as their stars. When these large international record labels come to Africa and sign talents such as…

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