Home Technology Google launches a slew of SEO Optimization Search updates today

Google launches a slew of SEO Optimization Search updates today

Google today announced a number of improvements to its core search engine, with a strong focus on how the company is using AI to help its users. These include the ability to better answer questions with very specific answers, very broad questions and a new algorithm to better handle the typos in your queries. The company also announced updates to Google Lens and other Search-related tools. Most of these are meant to be useful but some are also just fun. You will now be able to hum a song and the Google Assistant will try to find the right song for you, for example.

As Google noted, 1 in 10 search queries is misspelled. The company already does a pretty good job dealing with those through its ‘did you mean’ feature. Now, the company is launching an improvement to this algorithm that uses a deep neural net with 680 million parameters to better understand the context of your search query.

Image Credits: Google

Another nifty new feature is an integration with various data sources, which were previously only available as part of Google’s Open Data Commons, into Search. Now, if you ask questions about something like “employment in Chicago,” Google’s Knowledge Graph will trigger and show you graphs with this data right on the Search results page.

Image Credits: Google

Another update the company announced today in its systems ability to index parts of pages to better answer niche queries like “how do I determine if my windows have UV glass?” The system can now point you right to a paragraph on a DIY forum. In total, this new system will improve about 7% of queries, Google said.

For broader questions, Google is now also using its AI system to better understand the nuances of what a page is about to better answer these queries. Click here to request for FREE SEO Audit for your website

Image Credits: Google

These days, a lot of content can be found in videos, too. Google is now using advanced computer recognition and speech recognition to tag key moments in videos — that’s something you can already find in Search these days, but this new algorithm should make that even easier, especially for videos where the creators haven’t already tagged the content.

Other updates include an update to Google Lens that lets you ask the app to read out a passage from a photo of a book — no matter the language. Lens can now also understand math formulas — and then show you step-by-step guides and videos to solve it. This doesn’t just work for math, but also chemistry, biology and physics.

Image Credits: Google

Given that the holiday shopping season is coming up, it’s maybe no surprise that Google also launched a number of updates to its shopping services. Specifically, the company is launching a new feature in Chrome and the Google App where you can now long-tap on any image and then find related products. And for the fashion-challenged, the service will also show you related items that tend to show up in related images.

If you’re shopping for a car, you will now also be able to get an AR view of them so you can see what they look like in your driveway.

Image Credits: Google

In Google Maps, you will now also be able to click on a restaurant when you are using the AR walking directions to get more info about a place.

Image Credits: Google

During the event (or really, video premiere, because this is 2020), which was set to the most calming of music, Google’s head of search, Prabhakar Raghavan, also noted that its 2019 BERT update to the natural language understanding part of its Search system is now used for almost every query and available in more languages, including Spanish, Portuguese, Hindi, Arabic, German and Amharic. That’s part of the more than 3,600 updates the company made to its search product in 2019.

All of these announcements are happening against the backdrop of various governments looking into Google’s business practices, so it’s probably no surprise that the event also put an emphasis on Google’s privacy practices and that Raghavan regularly talked about “open access” and that Google Search is free for everyone and everywhere, with ranking policies applied “fairly” to all websites. I’m sure Yelp and other Google competitors wouldn’t quite agree with this last assertion.

Let’s be honest, are you getting leads and bookings through your website? Then you might be missing out big time!

Think about it…

The holy grail of free, organic, targeted traffic is Google search and the name of the game is SEO, which stands for search engine optimization.

What this is all about is optimizing your website so that it can pop up on the 1st page of Google, where the traffic and clients are!

What I love about Google, compared to social media, is that the people who use the platform are actually looking to solve a problem, right away!

And the idea is to get in front of them so that they could pick you as the solution to their problem.

Makes sense, right?

If you think that this is all fluff, let me back this up with some statistics:

💡 Google is responsible for 95% of all search traffic.
💡 SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods.
💡 75% of users don’t even scroll past the first page of the SERPs.
💡 86% of people are looking on Google Maps to find directions to a location
💡 Only 7% of searchers will ever see the third page of search results.

How’s been your SEO game till now? If your website is not yet a lead generation powerhouse, I’ve some good news for you!

I’ve taken the commitment to genuinely put my experience and expertise at your service and help you achieve your goals and live a better life!

Honestly, this might change the whole game for you

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